Company News, Marketing News

Biotropic Corporation and Mattel will partner to bring boys Hot Wheels branded personal care p


• Biotropic Corporation and Mattel will partner to bring boys Hot Wheels branded personal care products inspired by Hot Wheels vehicles. The new line of personal care products features car shaped bottles, tire shaped hair gel and more—and will be on the market in time for Holiday 2012.

More info: www.mattel.com

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